Each brand is distinctly positioned within the market for cosmetics and other beauty products. The companys product portfolio consists of Skin Care (43% of net sales), Makeup (38% of net sales), Fragrance (13% of net sales) and Hair Care (5% of net sales). In addition to these products, the company also sells ancillary products and services that accounted for less than 1% of its net sales. The company sells its products primarily through limited distribution channels to complement the high quality and high touch images associated with its brands. These channels consist primarily of upscale department stores, specialty ขาย ครีมหน้าขาว หน้าขาว multi-brand retailers, upscale perfumeries and pharmacies and prestige salons and spas. In addition, Estee Lauders products are sold in company- and distributor-operated freestanding stores, its own and authorized retailer websites, stores on cruise ships, in-flight and duty-free shops, and DRTV, and certain fragrances are sold in self-select outlets. The company believes that its strategy of pursuing selective distribution strengthens its relationships with retailers, enables its brands to be among the best selling product lines at the stores and heightens the aspirational quality of its brands. As part of the companys strategy to diversify its distribution, Estee Lauder has been selectively opening new single-brand stores that it or our distributors operate. The MAC, Aveda, Jo Malone and Origins brands have been the primary focus for this method of distribution, and the company is expanding it to other brands.
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